Privacy Policy

This website (robertommorales.com) is operated by Roberto M. Morales (“Roberto M. Morales,” “we,” “our,” or “us”), an independent author and publisher of HVAC and educational works. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit the site, interact with the AI Concierge, subscribe to the newsletter, or contact us.

• Contact details you submit — name, email address, mobile number (optional), preferred language, and experience level provided through the AI Concierge lead form, newsletter modal, or contact forms.
• AI Concierge conversations — the messages you send to the concierge and the responses generated, together with a session identifier used to maintain context.
• Consent records — a timestamped record that you agreed to receive emails or SMS, and the language preference you selected.
• Technical data — IP address, browser type, device type, referring URL, and pages visited, collected through standard web logs and cookies.
• Analytics data — aggregated usage metrics such as page views, session duration, and click paths.

Order data (direct purchases) — when you buy directly on this website we collect your name, email, phone number, shipping and billing address, the books and formats you order, amounts paid, and delivery/tracking status. Card details are entered on Stripe’s secure payment page; we never receive or store your full card number.

• Provide personalized book recommendations through the AI Concierge.
• Send the newsletter, launch announcements, and educational content you subscribed to.
• Respond to questions submitted through contact forms or the concierge.
• Improve the website, catalog, and concierge quality using aggregated analytics.
• Detect abuse, prevent spam, and secure the platform.
• Comply with legal obligations.

The AI Concierge is a sales and support assistant. Conversations are stored so we can improve recommendations, review quality, and follow up if you request it. Please do not share sensitive personal, medical, financial, or confidential information with the concierge. If you provide a name, email, or phone number, that information is stored as a lead and treated as described in this Privacy Policy.

We only send marketing emails to people who have explicitly consented through the newsletter modal, the AI Concierge lead form, or another opt-in surface. Every marketing email includes a one-click unsubscribe link, and you can also unsubscribe at any time by emailing seerair@gmail.com. Unsubscribing stops marketing messages; we may still send transactional messages related to a direct request you make.

We use a small number of cookies and similar technologies to keep the site working, remember your consent choices, and understand aggregate usage. You can accept or decline non-essential cookies through the cookie banner shown on your first visit, and you can change or withdraw your choice at any time with the “Cookie Settings / Do Not Sell or Share My Personal Information” link at the bottom of every page. Essential cookies (used to keep the site functional and secure) are always active.

Advertising measurement: if you accept cookies, we use Microsoft Advertising UET (Microsoft Corporation), Google Ads conversion tracking (Google LLC) and the Meta Pixel (Meta Platforms) to measure whether our ads lead to purchases. When you complete a paid order, we send these providers the order number, the book value in US dollars (excluding shipping and tax), and identifiers stored in their cookies. For Meta only, we also send a one-way scrambled (hashed) copy of your email and phone number so Meta can match the purchase to an ad. We never send your name, address, or card details. If you decline cookies, these advertising tags receive no purchase data.

Meta Conversions API: besides the Meta Pixel in your browser, our server reports completed purchases directly to Meta (server-to-server) using the same event ID, so Meta counts each purchase only once. Our server checks your current choice and GPC signal before every report, including retries.

Purchase reporting is based on your choice: we report a completed purchase to Meta, Google or Microsoft only if you clicked Accept and your browser does not send a Global Privacy Control signal. If you have not made a choice, or you choose Decline, we do not report your purchase to these advertising providers. For California purchases we also ask Meta to apply Limited Data Use. You can withdraw at any time with the Cookie Settings link (choose Decline) or by turning on Global Privacy Control; either one stops purchase reporting to Meta, including for orders not yet reported. Your order, payment, printing and eBook delivery work the same whatever you choose.

Information you send through contact forms or the concierge is used solely to respond to you and, if you consent, to add you to our mailing list. We do not sell contact-form data.

For direct purchases, your order data is used to take payment (Stripe), calculate sales tax, print and ship printed books (our print partner, Lulu, receives your name, shipping address and phone for delivery), deliver eBook download links, send order and tracking emails, and keep required sales records. Marketing emails are sent only if you tick the optional box at checkout.

We do not sell personal information for money and we do not rent or trade customer lists. We share limited data with service providers that help us operate the site and communications (for example: cloud hosting, database, email delivery, analytics, payment processing by Stripe, and printing and shipping by Lulu), only as needed for them to perform those services on our behalf. We may also disclose information when required by law.

Advertising measurement may count as “selling” or “sharing.” Some US state privacy laws (for example California’s CCPA/CPRA) define “sale” and “sharing” broadly enough to include giving advertising companies information such as purchase events, device and browser details, IP address, and cookie identifiers, even without payment. As described in Section 6, we provide this kind of information to Meta Platforms, Google LLC and Microsoft Corporation to measure whether our ads lead to purchases. In the last 12 months the categories involved were: identifiers (IP address, cookie identifiers, and, only if you clicked Accept, a hashed email and phone number), commercial information (order number and book value), and internet activity (pages visited and browser type). You can opt out at any time as explained in Section 12.

We apply industry-standard safeguards to protect personal information, including encryption in transit, access controls, row-level security on our database, and administrative password protection for internal dashboards. No online service can be guaranteed 100% secure, but we work continuously to protect your data.

We keep personal information only as long as needed for the purposes described above or as required by law. You may request deletion of your data at any time by emailing seerair@gmail.com.

Opt out of selling/sharing for advertising: use the “Cookie Settings / Do Not Sell or Share My Personal Information” link at the bottom of every page and choose Decline, or turn on Global Privacy Control (GPC) in your browser. We treat a GPC signal as a valid opt-out. Either one stops advertising tags in your browser and stops our server from reporting your purchases to Meta, including orders not yet reported. To make this work even after you close the order page, your browser keeps a random privacy ID (not linked to your name or email); at checkout we store only a scrambled (hashed) copy with the order, and opting out on the same browser blocks any pending report for orders placed on it. An opt-out on a different device or after clearing your browser cannot be linked to an earlier order; to opt out for a specific order, email us your order number. Purchases already reported before you opted out cannot be recalled from those providers. You can change your choice again at any time through the same link.

Opting out never changes prices, discounts, checkout, payment, printing, shipping, eBook delivery or order emails. We do not discriminate against you for exercising any privacy right.

Depending on where you live, you may also have the right to know, access, correct, delete, or export your personal data, or to object to certain processing. To exercise these rights, contact us at seerair@gmail.com. We may need to verify your request (for example by matching your order number and email). You may use an authorized agent. If we deny a request, you may reply to appeal.

This website is not directed to children under 13, and we do not knowingly collect personal information from them.

We may update this Privacy Policy from time to time. The “Last updated” date above reflects the most recent revision.

Questions about privacy? Email seerair@gmail.com.