Privacy Policy

This website (robertommorales.com) is operated by Roberto M. Morales (“Roberto M. Morales,” “we,” “our,” or “us”), an independent author and publisher of HVAC, engineering, and educational works. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit the site, interact with the AI Concierge, subscribe to the newsletter, or contact us.

• Contact details you submit — name, email address, mobile number (optional), preferred language, and experience level provided through the AI Concierge lead form, newsletter modal, or contact forms.
• AI Concierge conversations — the messages you send to the concierge and the responses generated, together with a session identifier used to maintain context.
• Consent records — a timestamped record that you agreed to receive emails or SMS, and the language preference you selected.
• Technical data — IP address, browser type, device type, referring URL, and pages visited, collected through standard web logs and cookies.
• Analytics data — aggregated usage metrics such as page views, session duration, and click paths.

We do not collect payment information on this website. All book purchases are completed on Amazon; Amazon’s own privacy policy governs those transactions.

• Provide personalized book recommendations through the AI Concierge.
• Send the newsletter, launch announcements, and educational content you subscribed to.
• Respond to questions submitted through contact forms or the concierge.
• Improve the website, catalog, and concierge quality using aggregated analytics.
• Detect abuse, prevent spam, and secure the platform.
• Comply with legal obligations.

The AI Concierge is a sales and support assistant. Conversations are stored so we can improve recommendations, review quality, and follow up if you request it. Please do not share sensitive personal, medical, financial, or confidential information with the concierge. If you provide a name, email, or phone number, that information is stored as a lead and treated as described in this Privacy Policy.

We only send marketing emails to people who have explicitly consented through the newsletter modal, the AI Concierge lead form, or another opt-in surface. Every marketing email includes a one-click unsubscribe link, and you can also unsubscribe at any time by emailing recommendations@robertommorales.com. Unsubscribing stops marketing messages; we may still send transactional messages related to a direct request you make.

We use a small number of cookies and similar technologies to keep the site working, remember your consent choices, and understand aggregate usage. You can accept or decline non-essential cookies through the cookie banner shown on your first visit, and you can change your choice at any time by clearing your browser storage for this site. Essential cookies (used to keep the site functional and secure) are always active.

Information you send through contact forms or the concierge is used solely to respond to you and, if you consent, to add you to our mailing list. We do not sell contact-form data.

Book purchases are fulfilled by Amazon. Clicking a “Buy on Amazon” link takes you to Amazon.com, where Amazon’s Privacy Notice and Conditions of Use apply. We do not receive your Amazon account information, payment details, or shipping address.

We do not sell or rent personal information. We share limited data only with vetted service providers that help us operate the site and communications (for example: cloud hosting, database, email delivery, and analytics), and only to the extent necessary for them to perform those services on our behalf. We may also disclose information when required by law.

We apply industry-standard safeguards to protect personal information, including encryption in transit, access controls, row-level security on our database, and administrative password protection for internal dashboards. No online service can be guaranteed 100% secure, but we work continuously to protect your data.

We keep personal information only as long as needed for the purposes described above or as required by law. You may request deletion of your data at any time by emailing recommendations@robertommorales.com.

Depending on where you live, you may have the right to access, correct, delete, or export your personal data, or to object to certain processing. To exercise these rights, contact us at recommendations@robertommorales.com.

This website is not directed to children under 13, and we do not knowingly collect personal information from them.

We may update this Privacy Policy from time to time. The “Last updated” date above reflects the most recent revision.

Questions about privacy? Email recommendations@robertommorales.com.